Inspired Epiphany

Many people who start their own Internet home business skip this very important step when they begin creating their website. Keyword research is necessary to target the best, most relevant keywords for your website in order to benefit from search engine traffic. No matter how good your site looks, if you haven't targeted the right keywords you will have a difficult time ranking on search engine giants like Google and getting traffic from search engines.

Keyword research is about targeting keywords that are not too competitive AND that people are actually searching for.

Since search engines are the most coveted source of traffic, ranking well for specific keywords should be a priority from the very beginning of your site building process. So, start by thinking about words and phrases relevant to your site and use a keyword research tool like Wordtracker. Wordtracker is superior to free keyword tools because of the many features it provides for brainstorming as well as understanding the level competition for the words you choose. Wordtracker offers a free trial so you can test drive their service at no risk.

During your research, focus on finding between 1-3 keywords per webpage that are relevant to the page topic. You will be looking at the 'count' results for each keyword to see the number of times a word is searched for. Another important aspect of the keyword results is the 'competing' value, which is the number of websites competing for that keyword. My favorite keyword research measure is the 'KEI' value. The KEI is a quick way to identify which keywords are the best to target. Keywords with high KEIs have a combination of a high number of searches and a low amount of competing websites. For more information on keyword research from Wordtracker, you can download this Free Keyword Research Guide.

If you're interested in harnessing the true power of keyword research, consider investing in Keyword Elite. This software doesn't just find great keywords to target for your website, it will also allow you to uncover hidden niches by analyzing pay per click ads, generate massive high paying Google Adsense keyword lists, analyze your competitors websites, and much more. Although this software is certainly not required to succeed in your Internet home business, it's definitely a powerful tool to have in your arsenal to give you a real edge over your competition.