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Gyutae Park of “Winning the Web” has launched the Craziest Internet Marketing Contest You’ve Ever Seen! Even though that title was given by Gyutae himself, it’s actually very appropriate and I’ll tell you why…
First, the prize pool has grown to $12,201! Seriously… and it’s not just prizes like the iPod Touch from Shoemoney, a 6 month pro membership to SEOmoz, or exclusive blog themes from Unique Blog designs (whose portfolio’s includes well-known bloggers like John Chow and Zac Johnson). The prize pool also includes straight CASH from very well-known networks like PepperJam. It’s a massive list of REAL money and AWESOME prizes like you’ve probably never seen from a blog contest before.
Second, the big names he’s managed to get to donate to this contest amaze me. This contest has completely convinced me that Gyutae is a master marketer because his blog is only six months old! I’m still scratching my head wondering how he’s managed to come on the scene and gain such a big following in such a short period of time. He’s obviously gotten noticed by the big names too since they seem to be supportive of his blog and this contest. I’m sure he used his powers of persuasion and detailed his master plan to garner some fabulous exposure for everyone involved.
And finally, and this is something I’m truly admiring, he has taken blog contests to the next level in a genius sort of way. Most blog contests are designed to gain RSS subscribers and traffic, which hopefully translates to more readers and an overall following. Contests seem very effective towards that end since they’re fun and everyone loves winning free stuff. Most blog contest holders ask that you leave a comment and subscribe to their RSS feed to enter. While Gyutae also includes these basic requirements, he has managed to turn this opportunity into much more for his blog and those who’ve donated prizes. What he did was add “clues” as a way for those who enter to gain more points towards winning the cash and prizes. While not necessarily genius in and of itself, the clues themselves involve taking actions such as stumbling the contest post, blogrolling him, following him on Twitter, and even signing up for some of the sites that donated prizs like PepperJam. He’s creating a massive buzz for his blog, increasing subscribers, generating traffic, building links, and getting referrals with this contest by adding these “clues”. Pure Genius!
If you haven’t gotten in on the action yet, you’ve got about a week left to enter. The drawing for the winners happens on Monday, March 31. Good luck to everyone!
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