Day 8 of the PIPS program is all about Google Adwords. PIPS offers very thorough training in the “30 Days to Success” program, however, I do not feel Adwords is something that can be covered in just one day. Anyone who is planning on using Google Adwords should, in my opinion, spend at least a few days (or even a week) learning how Adwords works. Starting an Adwords campaign can drive immediate traffic to your site and produce almost instant sales… but it can also blow your budget if you don’t know what you’re doing. I am very familiar with Google Adwords because of my experience in Internet Business, but setting up a campaign for my own business is different since I certainly do not have a budget in the thousands like the company I work for. This means my Adwords strategy must be different and unique to my needs.
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