Planning is one of the most important things you can do when you are building your business or beginning a new advertising or marketing campaign. The importance of having a strategic marketing plan is emphasized in the Affiliate of the Month training (module 2). Ewen explains exactly how an agressive advertising matrix strategy can be used to create a successful campaign and even give you an edge over your competition.

All of this comes together in what he calls the “fixed affiliate promotion plan”. I touched on this in my last post… you remember… the one that sent me into a meltdown last Thursday night. I’ve got it together again, no worries. After getting myself back into the right mindset on Friday, I looked at the sample promotion plan again with a fresh pair of eyes. Not as bad as I originally thought! True, the sample Ewen provides does include a lot of work, but that is what the building of any business requires. Once I truly disected it, I realized that other than the actual number of articles it called for to be written, it really wasn’t too much more than what I had already been doing.

So, for my Affiliate of the Month challenge, I have created my very own strategic marketing plan. Using an advertising matrix strategy, my objective is to create a powerful long term promotion that will create Affiliate of the Month sales while building back links to InspiredEpiphany.com and increasing my list subscription rate all at the same time. My campaign will run for a full 85 days, which comes out to be the next 12 weeks or until June 30th. My marketing methods will include articles, forums, pay per click, email, online classifieds, Squidoo, Yahoo Answers, at least one press release, and blogging my journey here.

I have estimated and allotted 2 hours a day (6 days per week) with an estimated investment to be $565.00 for the total campaign. If I am able to achieve my goal of 1-5 sales per day, I will make a net profit of somewhere between $1,560 – $10,060. Now, this is just a summary of my strategic marketing plan and does not include all the daily (and weekly) tasks I have assigned myself. I will go into more detail about each of those as I delve deeper into my campaign. I must say, I am very excited about this challenge I’ve given myself. I’m gonna make the most of this!

Wish me luck!
Epiphany

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