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Day 8 of the PIPS program is all about Google Adwords. PIPS offers very thorough training in the “30 Days to Success” program, however, I do not feel Adwords is something that can be covered in just one day. Anyone who is planning on using Google Adwords should, in my opinion, spend at least a few days (or even a week) learning how Adwords works. Starting an Adwords campaign can drive immediate traffic to your site and produce almost instant sales… but it can also blow your budget if you don’t know what you’re doing. I am very familiar with Google Adwords because of my experience in Internet Business, but setting up a campaign for my own business is different since I certainly do not have a budget in the thousands like the company I work for. This means my Adwords strategy must be different and unique to my needs.

The Google Adwords system is genius and a much better system than other pay-per-click programs (like Overture) simply because of the way it is structured in terms of monitoring your CTR (Click Through Rate) in relation to the bids for your keywords. Other pay-per-click programs simply let the top spot go to highest bidder, which means those who are just starting out or who have a smaller budget almost always lose out. Below are just a few things you should know when starting an Adwords campaign:

1- Keywords - You can use a keyword selector tool to find the keywords that match your product or niche. Successful companies bid on thousands of keywords, so you should choose 75-200 words at least, to start off your Adwords campaigns. This takes a little time, but choosing the right words is important.

2- Maximize Targeting - You need to group your keywords together by similarity and then create unique ads for each group of keywords. This is important because of the different ways that Internet searchers phrase their requests. Google highlights any matching keywords in your ad title in bold and people are just more likely to click on your ad if the words you use match their search query. Having a large number of keywords and only one ad group will result in unorganized data when trying to determine your click through rates and your overall spend.

3- Content Matching - Content matching is different from search impressions. Search impressions occur when someone types in a search query into Google. A content match occurs on any of the many Adsense partners sites where your ad is matched contextually because your keywords matches the content on a partner site. Google monitors the ratio of your ad impressions versus the ad click through in order to calculate the CTR. If your CTR drops too low, Google will suspend your ad campaign and may disable your keywords and prevent you from bidding on them in the future. The easiest way to avoid this is to TURN OFF content matching for each campaign since most advertisers using Adwords are doing it for search engine exposure instead of Adsense partner exposure.

Those are just a few things that should be considered when starting a Google Adwords campaign. In my opinion, sufficient time should be spent on all of the details before launching Google Adwords campaigns so you are confident that your budget is being used wisely to produce the absolute best results on your campaigns. For more information on making the most of Google Adwords, Perry Marshall is by far the best Adwords instructor there is. I highly recommend ordering Perry Marshall’s Definitive Guide to Google Adwords. There are very successful companies that only use Google Adwords to advertise with great results. Ewen Chia’s Secret Affiliate Weapon also has a quick start guide to Adwords included with his already incredibly informative package that is worth much more than the $9.97 he charges for it.

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Tags: google adwords

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