Hello and welcome! :) If you’re new here, you may want to subscribe to my Full RSS Feed. You can even get updates via email. Thanks for visiting! ~ Epiphany

One of the defintions for passion is “a strong or extravagant fondness, enthusiasm, or desire for anything.” This is, of course, outside of the more colorful, amorous descriptions of the word. Ever since I was a child, I have had a passion for writing. I remember writing many stories as child, making color illustrations to support them, and then stapling it all together to complete my “books”. I took great pride in this process, especially when my mother would look upon me proudly after showing her yet another one of my creations. My love for writing continued throughout college, but for some reason I did not pursue that as my career path. Interestingly enough, I thought I would rekindle my love for writing by starting my blog… and then maybe even write a book someday. So, it came as a pleasant surprise that part of the PIPS training introduced writing articles as a means of building the business. I read through the details about the benefits that writing articles can bring to your business, but all I could think about was that this is yet another affirmation of Spirit guiding me. I have had a little voice in my head telling me that I should be writing for sometime now. It is something I think I was meant to do, and yet for some reason life lead me down a path that did not include it. Now here I am… building my own business that will also incorporate something that I love. I cannot tell you how thrilled I am… how inspired I am. I already have three ideas for articles and am working on the outlines! There is no question in my mind that I am doing exactly what I am supposed to be doing right now… each day simply confirms what I already know and drives me further towards my goals.

Popularity: 5% [?]

If you like this post, then consider subscribing
to my Full Feed RSS and my Free Newsletter.

I was awakened this morning by my two excited kids wishing me a Merry Christmas… and ready to open presents! It was a great way to wake up.
I hope everyone has a very safe and blessed holiday. Merry, merry Christmas!

Popularity: 5% [?]

If you like this post, then consider subscribing
to my Full Feed RSS and my Free Newsletter.

Day 8 of the PIPS program is all about Google Adwords. PIPS offers very thorough training in the “30 Days to Success” program, however, I do not feel Adwords is something that can be covered in just one day. Anyone who is planning on using Google Adwords should, in my opinion, spend at least a few days (or even a week) learning how Adwords works. Starting an Adwords campaign can drive immediate traffic to your site and produce almost instant sales… but it can also blow your budget if you don’t know what you’re doing. I am very familiar with Google Adwords because of my experience in Internet Business, but setting up a campaign for my own business is different since I certainly do not have a budget in the thousands like the company I work for. This means my Adwords strategy must be different and unique to my needs.

The Google Adwords system is genius and a much better system than other pay-per-click programs (like Overture) simply because of the way it is structured in terms of monitoring your CTR (Click Through Rate) in relation to the bids for your keywords. Other pay-per-click programs simply let the top spot go to highest bidder, which means those who are just starting out or who have a smaller budget almost always lose out. Below are just a few things you should know when starting an Adwords campaign:

1- Keywords - You can use a keyword selector tool to find the keywords that match your product or niche. Successful companies bid on thousands of keywords, so you should choose 75-200 words at least, to start off your Adwords campaigns. This takes a little time, but choosing the right words is important.

2- Maximize Targeting - You need to group your keywords together by similarity and then create unique ads for each group of keywords. This is important because of the different ways that Internet searchers phrase their requests. Google highlights any matching keywords in your ad title in bold and people are just more likely to click on your ad if the words you use match their search query. Having a large number of keywords and only one ad group will result in unorganized data when trying to determine your click through rates and your overall spend.

3- Content Matching - Content matching is different from search impressions. Search impressions occur when someone types in a search query into Google. A content match occurs on any of the many Adsense partners sites where your ad is matched contextually because your keywords matches the content on a partner site. Google monitors the ratio of your ad impressions versus the ad click through in order to calculate the CTR. If your CTR drops too low, Google will suspend your ad campaign and may disable your keywords and prevent you from bidding on them in the future. The easiest way to avoid this is to TURN OFF content matching for each campaign since most advertisers using Adwords are doing it for search engine exposure instead of Adsense partner exposure.

Those are just a few things that should be considered when starting a Google Adwords campaign. In my opinion, sufficient time should be spent on all of the details before launching Google Adwords campaigns so you are confident that your budget is being used wisely to produce the absolute best results on your campaigns. For more information on making the most of Google Adwords, Perry Marshall is by far the best Adwords instructor there is. I highly recommend ordering Perry Marshall’s Definitive Guide to Google Adwords. There are very successful companies that only use Google Adwords to advertise with great results. Ewen Chia’s Secret Affiliate Weapon also has a quick start guide to Adwords included with his already incredibly informative package that is worth much more than the $9.97 he charges for it.

Popularity: 5% [?]

Tags: google adwords

If you like this post, then consider subscribing
to my Full Feed RSS and my Free Newsletter.

I have completely comitted to the Plug-In-Profit Site program. I have never felt this good about any program or system! PIPS is so incredibly well done… I have been consistently impressed with it as I follow the step-by-step training program. My mind has been like a sponge lately as I also devour eBooks, read through newsletters, and listen to audio files on everything there is on Internet and affiliate marketing. I want to be sure I learn as much as I can so, added to what I already know, I can effectively create the wealth I am aspiring for.

The five main things needed to become effective in this business are:

1 - A Niche - This is a distinct segment of the Internet market that you have an interest in (preferrably a passion for) that you will use as the object of your business.

2- A Website - You can use affiliate web pages or sales copy in lieu of your own personal website, but if you are planning on building a business for yourself, you will need a site of your own. Either way, your site MUST have a means of capturing your visitors names and email addresses.

3 - An Email Autoresponder - This is the only really effective way to build your mailing list. And it is the best way to follow up with your leads. This is one thing I don’t think you can do without. I use Get Response and am very happy with them.

4- Ad Tracking - When you are ready to advertise your site, you need to find out which ads work and which ones don’t. This is so important in order to fine tune your advertising methods and become better at what you do. This can also help to determine which form of advertising is your best converter, so you can narrow your focus if you choose to.

5- Traffic - Driving traffic to your site is obviously required to make sales… whether it be by Google Adwords, Yahoo Search Marketing, Traffic Exchanges, Email Marketing, Instant Buzz, flyers, classified ads, or even your business cards… the point is to get people to your site to generate revenue.

The truly wonderful thing about PIPS is that it takes care of the first 3 things for me! And by joining, I also got a 400 day email campaign pre-loaded into my auto-responder. This is great for anyone so you don’t have to try to figure out what to write if you are still learning the basics. It’s amazing. It gives me a huge advantage… or, as I call it, a shortcut to success. I am devoted to following every step of this training (though I admit I have read ahead a bit). Things are going well and leads are coming about 2-3 per day just by following the steps and adding the link to my other sites. I submitted a solo ad order yesterday that will be running to over 150,000 ezine subscribers in the next 5-7 days, so I am confident I will see a burst of activity as result of that. I am too excited! It’s actually a lot of fun putting the plan into action and developing this for myself.

To be sure I am able to accurately track my advertising campaigns, I sought out an effective ad tracking program. I discovered an amazing one called Track That Ad. It is a genius. It combines ad tracking with adverising AND email list building - all essential to your Internet marketing success! Oh and did I mention it’s free to join and you earn fantastic commissions on your referrals? Yes, by joining Track that Ad, I have just added yet another income stream! For the first time, you can now have a system that will make you money, send you truckloads of visitors, build your mailing list and do it all on autopilot! You can check out Track That Ad here.

I’m off to do some more reading.
To your prosperity,
Epiphany

Popularity: 41% [?]

If you like this post, then consider subscribing
to my Full Feed RSS and my Free Newsletter.